Practical is the New Chic

Saving Your Image in Style – Even During a Recession.

A lot of women ask me for suggestions when it comes to how best to dress for their lifestyle. Constantly I am asked what is acceptable to wear to work, running about town, dinning out, a causal lunch or a special event. I always think of these questions while shopping for fabrics, or thinking up silhouettes for new designs. The demands are growing for more utility in fashion with coordinating pieces to maximize the investment of new items of clothing.

There is no need to suffer from the same fashion victim overindulgences. No need to buy every fashion trend simply because it is in style. Style is about starting out with the right pieces that you can mix and match to wear anywhere. No need to labor over your outfits, understand that the meaning of style is very individual. Buying what suits you, with a great fit, in the best quality and within your budget is a sure investment. Style is not a matter of having it all, it is a matter of having key elements you need to coordinate for your every lifestyle need.

Classically cut fashion worn in a unique way with an accessory that adds an extra design twist or flourish can make each ensemble special and never tired. A beautifully cut trench coat or a dress coat worn over slim pants and a simple solid colored T-shirt along with a handbag and a silk scarf can create an understated elegant look that can take you through your day, morning to night.

Style has never been about money. That is a misconception. Women of all shapes and sizes have style that is recession resistant. At EMc2 our clientele are a wide variety of women with different lifestyles. We approach our ensembles head to toe. Accessorizing classic silhouettes is our approach.

One of our dresses that is a practical and chic is our “Cynthia” in French stretch denim.


What could be more universal to fashion then the familiarity of denim? We believe it is new, using a casual fabric in a classic dressy genre. The denim is 955 cotton and 5% lycra and has a smooth finish with a sheen. Comfortable to sit down at your desk and resilient to wrinkling when you stand up. It is a formal look you can wear to the office, and offers a feminine decollate notch detail at the center neckline.  The 3/4 sleeves give it an overall suit appearance, great for those women who want to show off their jewelry and most flattering for focusing on wrists and hands.

The magic of style and versatility is in dressing up a staple dress with accessories. The “Cynthia” dress can be worn from casual to dressy with the change of a shoe.

Accessorizing is a great way to keep up with fashion without having to buy an abundance of designer clothing. Having a variety of earrings, bracelets, necklaces, sunglasses, shoes and handbags in your wardrobe makes it easy to get the most out of your key pieces.

The “Denim Dress” is both practical and chic, casual and formal. Easily coordinated into your existing wardrobe and utilized as the “go to” dress for all occasions. A great way to put a positive spin on the economy with “Practical” as the new Chic.

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  • Shop at EMc2

    EMc2 New York Boutique

    240 Elizabeth Street
    New York NY 10012

    Tel: 212 431 4134

    Hours:
    Mon - Thu & Sat: 11am-7pm
    Fri: 11am - 8pm
    Sun: Noon - 6pm